About StreamEast

An independent editorial project about how sport reaches your screen — who owns it, what it costs, and what a free stream is really asking of you.

Our story

We started because nobody would give a straight answer

StreamEast began in 2019 as a spreadsheet. One of our editors was trying to work out, for a single Champions League night, which of four subscriptions actually carried the match in Canada — and found that the honest answer existed nowhere. Broadcaster pages listed only their own games. Aggregators listed everything and owned nothing. Search results were a wall of affiliate pages that all recommended the same VPN.

The spreadsheet became a public page, the page became a site, and the site became this: a small, self-funded editorial team that publishes fixture calendars, rights research, safety audits and technical explainers about watching sport online.

We have one rule that shapes everything else. We are a reference, not a relay. No stream is hosted here, embedded here or linked from here. What we publish is information about the ecosystem, written so that a reader can make their own decision with their eyes open.

Editorial team working together
Principles

Six rules we actually follow

Not a mission statement. These are the checks an article has to pass before it goes live.

Accuracy before speed

Nothing publishes until a second editor has checked the claims. When a fact changes we update the page and date the change rather than quietly rewriting it.

Radical transparency

Every article carries a named author, a publication date and a last-checked date. Commercial relationships, where they exist, are disclosed on the page itself.

Reader safety first

We describe what a domain does rather than scoring it, and we never link to a site that failed our audit — however much traffic that link would earn.

Privacy by default

No advertising cookies, no cross-site trackers, no data resale. Your colour mode and your reminder list live in your own browser and go nowhere else.

Plain language

Bitrate, geo-blocking, DNS, rights windows — we explain the mechanism instead of hiding behind the vocabulary.

Answerable

Corrections go to the front of the queue. If we get something wrong, tell us and we will fix it and say that we did.

People

Who writes this

Four full-time editors and a rotating group of contributors. Every article names its author.

Daniel Okafor

Daniel Okafor

Streaming Technology Editor

Fifteen years in broadcast engineering before moving to writing. Handles codecs, CDNs and anything that involves a packet capture.

Marta Kovalenko

Marta Kovalenko

Sports Media Analyst

Tracks rights auctions and distribution deals across Europe and North America. Maintains the country-by-country rights map.

Ray Whitfield

Ray Whitfield

NFL Correspondent

Covered the AFC North for a decade. Writes the team primers and keeps the American football fixture data honest.

Sofia Lindqvist

Sofia Lindqvist

Sports Tech Reporter

Covers wearables, interactive fitness and the uncomfortable overlap between training data and advertising.

Timeline

How we got here

  1. 19

    2019 — the spreadsheet

    A single shared document mapping Champions League rights across five countries. Published as a static page after readers kept asking for it.

  2. 21

    2021 — the safety audits

    After a reader's machine was hit by a fake codec installer, we built the sandboxed audit process that still runs today.

  3. 23

    2023 — the fixture radar

    Schedules expanded from football to the NBA, NFL, cricket, tennis and combat sports, with timezone conversion and reminders.

  4. 26

    2026 — a full rebuild

    The site was rebuilt from scratch as a fast static project: local fonts, local scripts, no third-party trackers, no advertising network.

Person watching a live match at home
Editorial policy

What you will never find here

No pop-ups. No interstitials. No auto-playing video. No “best free streaming sites of 2026” listicle stuffed with affiliate links to domains we have never opened. No sponsored paragraph disguised as editorial. No scraping of your browsing history into an ad profile.

We are funded by a small number of clearly-labelled partnerships with legitimate broadcasters and privacy tools, and those labels appear at the top of any page they touch. If a partnership would require us to soften a safety finding, we do not take it.